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A campaign for our upcoming matcha cafe in Mount Pleasant, Vancouver, May 2020

Hi! Kimmy here 🙋🏻‍♀️!

I soft launched my Kickstarter campaign for our cafe project 2 days ago, by mistake (when I kept clicking through the "next" button, I hit LAUNCH NOW accidentally and it didn't give me a second chance 🤦🏻‍♀️). Thank you for those of you jumped right in and pledged! It means SO MUCH to me.⁠

So a little background about this cafe project (since I didn't make it quite clear in my campaign video - reasons will be explained below). 🔙 4 years ago I saw there's a void in the market for a matcha cafe - there were plenty of matcha cafes in the US, and I think Vancouver would love to have one. However it fell through in the end. I found out that I wasn't ready to leave my little one behind, and also mentally I wasn't that ready to take the commitment. I still remember my commercial leasing agent told me: I want Vancouver people to remember you, Kimmy, the matcha girl!⁠ 🍵

Then I started Whisk Premium Matcha (whiskmatcha.ca). It wasn't the most promising start because I didn't really know much about matcha and felt not confident enough to sell just by saying whatever I got from the internet. I packed up my bags and went to Japan to learn. During my trips, I visited hundreds of tea farms and many processing facilities across Japan. It was mind-blowing. Long story short, I stumbled across a small yet award-winning organic tea farm in Kyoto and fell in love. I came back to Canada with a few precious bags of matcha, and launched our new line of products: Organic Competition grade matcha - KURI, KIKYO, and UME. I was a lot more equipped with knowledge after the trips. It was the main changing point for my business.⁠

In the Kickstarter campaign, it didn't tell much about my personal story, because... I have too much to share LOL. The original plan for the Kickstarter Video was me recording myself, but after 2 hours of struggle, I just couldn't cut it. I couldn't connect everything in one short video without boring myself, and if this campaign couldn't reach its goal, there's no point of sharing everything in the first place.⁠

So here's the plan:⁠

When it's reached $5K, I will share a short clip of me talking about my academic and work background, so you know I have some sort of experiences here and there.
___
When it's reached $10K, I will share a short clip of me and our tea farms in Japan, and my tea hunting journey.
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When it's reached $20K, I will share about the reasons behind a "PLANT-BASED" cafe. I'm quite sensitive about this topic so I will leave it to the 2nd last.
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When it's 100% reach its goal @$25K, I will reveal a mysterious person behind this brand, and also the one who designs our cafe 

Since I will be doing a matcha pop-up at WeWork Marine Gateway every Monday (except Monday the 17th), I will be offering a FREE matcha drink of your choice for those of you who pledged $50 and more! .

The Pop Up is OPEN to public
WeWork Marine Gateway
ADDRESS: 18th floor, 450 SW Marine Dr, Vancouver
POP-UP DATE:
Feb 10th, 18th & 24th 10am - 12pm (with possibility of extending to 1pm)

Meanwhile, please let me know if you have ANY questions. Thank you in advance! Please support and share with your friends by TAGGING them below.

To make a pledge:
https://www.kickstarter.com/projects/whiskmatchacafe/plant-based-matcha-cafe-by-whisk-matcha-vancouver-bc

Thank you!

Kimmy

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Whisk Pop-Up Cafe is now open!

We're thrilled to announce that we're soft opening a matcha pop-up cafe, every Sunday starting August 11th! Address is 18 E Pender St, Vancouver, BC. If you live in Vancouver (or surrounding cities), please come and visit us!

This summer we participated a few markets serving delicious matcha drinks, and it has been very well received. We had some people coming to different markets at different locations just to find our signature matcha drinks. We feel very honored to have this opportunity to serve our matcha, and showcase our own creations. 

Our cafe is currently plant-based, which means all of our current menu offerings are vegan (dairy & egg free), and we use mostly organic ingredients when possible. We might bring in some non-vegan collaborators in the future, but that is to be determined.

Here's a little intro of our menu items:

1. DRINKS
We offer mostly cold matcha drinks, such as matcha lemonade, matcha mojito, matcha mango smoothie, matcha lattes, and also limited hot matcha menus such as competition grade matcha tasting and hot matcha lattes. 

Iced Matcha Latte (choice of soy milk, almond milk, coconut milk)
matcha latte

Iced Matcha Lemonade
matcha lemonade

Matcha Mango Smoothie

2) SWEETS
Our sweet items are limited due to kitchen space, but I love every single one of them :)

Plant-based Matcha Donut

vegan matcha donut

 

Matcha Daifuku (choice of red bean filling, or dark chocolate filling)

Hope to see you there!

18 E Pender St, Vancouver, BC
Every Sunday from 10am - 6pm!

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The Art of Chasen

Chasen, also called bamboo whisk, is an essential tool used for making matcha in Japanese ceremonial style. In this blog, we will talk about the material used, how-it's-made, varieties and how to care for chasen. 

1. Different Types of Bamboo

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There're 3 major types of bamboo used for making chasen: Yellow bamboo (Hachiku), Gold bamboo (Susudake), and black bamboo (Kurodake). Yellow bamboo is the most common and economic material for making mass-produced matcha bamboo whisk; it's smooth and soft in texture and  it's easy to carve, but meanwhile it has low durability and breaks easily. Golden bamboo is known for it's added durability, and aged golden bamboo makes more durable chasen but the supply is very limited. Black bamboo is the most heavy-duty material for making a matcha whisk, but it's high in density making it extra difficult to carve. Black bamboo chasen can last 3 times longer than regular yellow bamboo chasen.

There's also SMOKED golden bamboo, which is not to be confused with black bamboo. Smoked golden bamboo is extremely fragile and commonly for display and aesthetic purpose only.

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2. How chasen is made

Making chasen is a traditional art handed down for the past hundred years and made with the spirit of crafting without compromising. Most of hand-crafted chasen is made in Takayama, located in Ikoma City, Nara Prefecture. Only top quality bamboo can be made into chasen. Bamboo is harvested in the winter and will need to be boiled before the sun-dry process. The photo below show the development of chasen making in process.

chasen making process

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Step 1: Raw materials are usually soaked in warm water for easy carving.

Step 2: Peeled side of bamboo is cut vertically and divided into 16 individual pieces.

Step 3: The inner part of each piece removed leaving only the hard outer layer.

Step 4: Each of the 16 pieces tip is further sliced into 4 similar wide individual pieces summing up to 64 pieces of tips at this stage.

Step 5: Each 64th tip is further separated into two, creating a total of 128 tips with less than 1mm width each.

Step 6: The wider tips are pulled outward while the thinner ones pushed inwards to create two layers of tips: The outer layer and inner core.

Step 7: Each sharp corner of the wider tips are shredded and polished with knife for whisking matcha tea more smoothly at the Tea Ceremony.

Step 8: Each outer tips is further shredded until extremely thin to maximize flexibility.

Last step: Threads will be weaved onto each bristle to tighten them all together.

3. Chasen Artisan

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It takes about 2-3 years to learn how to make chasen, and 10 years to become a Chasen master.

Depending on how complicated the design is and pondate counts, one chasen takes about 2 - 5 hours to complete.4. Use of Chasen

There're different kinds of Chasen for different uses. The more tips (prongs) it has, the better froth you will get. Typically Chasen with more prongs is meant for Usucha - thin tea, and the one with less prongs is meant for Koicha - thick tea.

CHASEN.jpg 

 The ones with chubbier and shorter handle are for traditional matcha bowl, and the ones with slimmer and longer handle are fit for coffee mugs or glasses.

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If you still have any questions about your bamboo whisk, please email us: info@whiskmatcha.ca

 

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Embrace Your Greens Throughout 2017!

It's fairly well-known that United States-based Pantone Inc.,(the world's foremost authority on pretty much every variant of colour) determines the hue that will set the stage and shade - as it were, for the year ahead.

This year, they've anointed the honour to none other than one of our obvious favourites at Whisk Matcha: green! 

Known as a life-affirming colour, shades of green are closely tied to vitality and the pursuit of personal passions, a reconnection with nature and with each other amidst such a complex social and political landscape.

Now that's something we're all for within our Whisk Matcha community!  

When properly prepared, the vibrant green shade of our premium organic matcha contains so many wonderful benefits to help you get connected and stay positive such as:

  • removal of toxins from your body
  • sharpened memory and focus
  • helps lower cholesterol and improve heart health
  • improves immune system
  • promotes healthy skin
  • boost metabolism

So this year, embrace all-things emerald, sage, avocado and matcha in colour and live for green! 

courtesy of PANTONE.

Be sure to learn more about PANTONE "Greenery 15-0343 tcx" shades for 2017 by clicking here and read more about the benefits of Whisk Matcha products here

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#TGIF Whisk Matcha Martini

It's been a long week!  Whether you're the work-hard, play-hard type or simply want to treat yourself to a relaxing start to the weekend - one thing is certain: nothings quite like mixing up a great tasting cocktail to wind things down. 

That's why we crafted the perfect recipe for our very own refreshing matcha martini! It strikes a fine balance between tangy, smooth and sweet - you're taste buds will love it.  With our premium Whisk Matcha added, you're body will love it too!

Ingredients

1/2 tsp Whisk Organic Matcha Everyday Grade

1 tsp Simple Syrup

1 oz vodka (we used Grey Goose for this recipe)

1/2 cup water

a few drops of fresh lemon juice

Method

Rim a martini glass with sugar and set aside.  In a shaker, build all ingredients on ice.  Shake vigorously, strain and pour. Garnish with a lemon twist and enjoy!

Let us know how you enjoyed this #WhiskRecipe and share a photo of your smoothie with us on Instagram and find even more cocktail recipes here!

 

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